“I will do everything possible to change public perception of taxi drivers in Malta “
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The new CEO of HandsOn System Geoffrey Farrugia which has taken over the management of Malta Taxi, said he would be doing everything he can to change the public perception of taxi drivers in our country.
Mr Farrugia was speaking during the launch of the rebranding of the Association of Licensed Taxis in Malta.
He said that in Malta there are 250 drivers of licensed taxis and another 50 in Gozo. He said that everyone knows that white taxis have been providing this service for many generations with their license passing on from father to son or to daughter. He said that taxis drivers know every corner of the Maltese islands and are very hardworking.
“Unfortunately, the way they deal with clients and their behaviour, apart from inconsistent prices and failure to update themselves with technology means they are dinosaurs in the market, and have led to them almost being wiped out. The pandemic has made the situation much worse,” said Farrugia.
He said that at the beginning of the year, discussions were held with Malcolm Ciantar, the new CEO of Malta Taxis, with the aim of giving the association a fresh look.
Among other things it was announced that the taxis cannot remain on the road for longer than 10 years, the drivers would have new uniforms, the vehicles will be cleaned, including air fresheners to be changed daily, and they will have transparent technology which will bring them up to par if not better than their competitors.
“There will be no more shabby clothing and dirty vehicles,” said Farrugia while assuring that every driver would be identified through an app. He also assured that if the taxi driver is caught speeding or driving dangerously he would be suspended immediately.
He also urged all clients to leave their feedback on the app or the new website which was being launched in conjunction with the re-branding.
The CEO of the HandsOn System added that they are committed to once again getting Malta Taxi on its feet through their technological competence.
On his part, Malcolm Ciantar said the clients can book a ride through the app or the website and will immediately know the price.
He also announced that new schemes will be launched to encourage companies and locals to travel by taxi to reduce traffic.